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Hospice Team Overcomes Challenges in Fundraising for Alzheimer's Walk

Amy Misch, administrator for Heartland Hospice serving Southwest Ohio, details the challenges her team faced with helping to raise awareness and funds for the Alzheimer’s Association’s Walk to End Alzheimer’s. With the coronavirus pandemic creating obstacles to how they have raised funds in the past, Amy and her team had to get creative.

“For the past several years, Heartland Hospice has supported the Alzheimer’s Association and the Walk to End Alzheimer’s. So many of our patients and families are directly impacted by Alzheimer’s Disease and dementia and the Alzheimer’s Association is such as helpful resource for them. It is only natural that we would want to be a part of the annual walk. Except in 2020 during a pandemic, that had to look a little different!

With COVID-19, the Walk to End Alzheimer’s became a virtual event and as a result, it became more challenging to raise funds and encourage participation. Our team looked at different ways to fundraise and be a part of this event. Many of us set up fundraisers on Facebook through the Walk to End Alzheimer’s mobile app, which was such an easy and impactful way to raise money. We also sent out emails and texts to our friends and family asking for support. Many of the team members also chose to self-donate. I am very fortunate that my husband’s company matches any employee donations, so we were able to double our impact through his company match.

On the day of the walk, we all walked in our own neighborhoods or in small groups of friends and family and posted on social media and the mobile app. I personally have been a part of the walk planning committee for several years and because of that commitment, I felt it was important for my team to be a leader in supporting this event. To date, we have raised over $13,250 and hope to raise even more by the end of the year! I am so incredibly proud of our team for their dedication to help raise awareness for these diseases.”